Cartier: 13 rue de la Paix

This book retraces the company’s trajectory, from its opening in 1899 to its current transformation, exploring Cartier’s metamorphosis thanks to an architectural concept that reinvented its decor by infusing it with a contemporary spirit and updating it with a blend of high standards mixed with emotion. This iconic boutique reflects the vast history of the House of Cartier and of its most emblematic creations. Previously unpublished work by celebrated photographers such as Laziz Hamani captures the rebirth of the jeweler’s emblematic address. This brand-new setting amplifies the location’s unique creative ethos by celebrating Cartier’s exceptional expertise and its commitment to artisanal craftsmanship.